July 8, 2014

Neopost USA Study Reveals the Value of an Effective Sales Force to Shipping Service Providers

Neopost USA commissioned The Colography Group, a specialist in empirically-based transportation market research and consulting, to prepare a study measuring shippers' perceptions of sales force effectiveness. 

The study, titled "The Importance of an Effective Sales Force in the U.S. Shipping Marketplace," answers three important questions that the shipping industry wants and needs to know:

  • What makes a shipping industry sales representative effective?
  • What sales qualities are most valued?
  • How do the leading package carriers compare?

Top-notch sales employees are increasingly prized in the shipping industry as it becomes more and more commoditized. The distinguishing characteristics among shipping competitors now center on reliability and individual relationships that the service providers' principal customer touch-point – their sales organizations – can deliver. 

"The intent of our study was to place dimensions around how the major carriers compare on this increasingly important aspect of competitiveness," says Vincent DeAngelis, Neopost USA's Vice President of Postal Relations. "It all comes down to treating customers right, respecting them, responding quickly and being open and accessible. Shippers who want to grow their businesses and increase their revenue should read our study to find out the exact factors they must assimilate to build long-term customer loyalty."

About Neopost USA

Neopost USA provides mailing, communications and shipping solutions. For generations, we have worked with our customers to prepare, deliver and manage their customer communications in the most secure, efficient, and professional manner possible. As businesses increasingly move to digital communications, we continue to help our customers communicate – whether in traditional mail, digital communications, or packages. All of this is provided by a network of sales and service professionals providing sales, supplies and service to their customers.

Company Contact
Peter Lichtgarn
Neopost USA
Media Contact
Virginia Anderson
Allison & Partners