A Look Back for a New Perspective on Mail
In 1775, Benjamin Franklin was appointed as the first Postmaster General. Currently, Megan J. Brennan is the 74th Postmaster. There is a rich, abundant history surrounding the mail industry. The Smithsonian’s National Postal Museum highlights the transformation of the industry and all the partners involved: USPS®, UPS®, FedEx® and many more.
Neopost USA is part of visual and virtual online exhibit at the National Postal Museum. Chip Griffin, a customer relationship management expert, offers a perspective on the decades of mail industry influence and how technology is bringing about successful B2B/B2C communications.
Griffin explains that mail is a competitive industry and is always changing while new technologies are moving forward at record speed. Rest assured, more innovations are in the forecast at USPS.
Always Acknowledge Customer Preferences
According to United States Postal Service® statistics, 10 billion visitors went to usps.com in 2016. Those numbers speak to customers visiting to learn about information, services and tracking, but where are your business customers going to for their information, invoices or communications?