Neopost USA and InfoTrends Expertise Demystifies Customer Communication Management for SMB
Neopost USA, an expert in the preparation, delivery and management of business communications, and InfoTrends, a leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, released a joint white paper on simplifying Customer Communication Management (CCM) for small- to medium-sized businesses.
The main theme of the white paper, titled Simplifying Customer Communication Management for Small and Medium Enterprises, is that transactional communications such as invoices, bills and statements are valuable customer touch points that are often overlooked revenue opportunities for businesses.
According to InfoTrends, 41 percent of surveyed customers want easier-to-read communications, 38 percent want personalized content and 36 percent want businesses to use color to indicate important information. The consulting company also forecasts that 8.6 billion customer bills and statements will be delivered in a paperless format in 2017. Given these statistics and the inevitable migration from physical to digital business communications, a savvy Customer Communications Management program is immediately essential for every business that wants to remain relevant and wants to make money
Neopost USA has the data quality, document composition, processing and optimized delivery solutions businesses need to improve their customer communications workflow and control implementation costs.
About Neopost USA
Neopost USA provides mailing, communications and shipping solutions. For generations, we have worked with our customers to prepare, deliver and manage their customer communications in the most secure, efficient, and professional manner possible. As businesses increasingly move to digital communications, we continue to help our customers communicate – whether in traditional mail, digital communications, or packages. All of this is provided by a network of sales and service professionals providing sales, supplies and service to their customers.
Allison & Partners