Neopost USA Explains Benefits of Customer Communication Management for Small, Medium Businesses
One of Neopost USA’s Customer Communications Management (CCM) experts told an audience at the 2014 DOCUMENT Strategy Forum in Greenwich, Conn., why small- to medium-sized businesses need a CCM strategy and how they can benefit from one.
Neopost USA Vice President of CSS Marketing Nicholas von der Wense explained the three main benefits of CCM:
- customer retention: consumers do not hesitate to unsubscribe from brand communications containing messages they deem irrelevant,
- marketing opportunities: almost all recipients read bills and statements they receive,
- improved cash flow: Days Sales Outstanding figures plummet when businesses offer customers a technology-based bill-paying option.
Adopting a viable and tailor-made CCM program is easy, inexpensive and absolutely necessary.
“Businesses must first evaluate their CCM workflow – data quality, document composition, document processing, optimized delivery and automated remittance options – to determine the root causes of CCM problems, the cost of those problems to their organizations and the investment in technology to rectify those problems that is right for them. The CCM investment that business process owners decide to make – and it can be a very reasonable investment amount – will be measured by the increase in business that will result from improved one-to-one customer relationships.”
said von der Wense
CCM is an essential tactic that businesses will need to remain relevant and profitable in the world of digital commerce. Neopost USA has the knowledge, expertise and immediate solutions to help businesses deploy an effective CCM strategy.
About Neopost USA
Neopost USA provides mailing, communications and shipping solutions. For generations, we have worked with our customers to prepare, deliver and manage their customer communications in the most secure, efficient, and professional manner possible. As businesses increasingly move to digital communications, we continue to help our customers communicate – whether in traditional mail, digital communications, or packages. All of this is provided by a network of sales and service professionals providing sales, supplies and service to their customers.
Allison & Partners