Neopost USA Introduces New Corporate Identity
Neopost USA, an expert in the preparation, delivery and management of business communications and shipping services, introduced its newly redesigned look and feel today.
“Our new corporate identity, which includes a new logo and website, is a visual manifestation of our business strategy – developing digital communications management opportunities for our customers that complement our core mail industry business,” says Dennis P. LeStrange, Neopost USA’s President and Chief Executive Officer.
“Our customers work in a fast-moving business environment in which multi-channel business communication is the norm,” LeStrange says. “They send more packages more frequently than ever before. They adopt new technologies, new media and new channels of communications almost instantly which is essential for them to remain competitive and responsive to consumer demands.
“Our role is to adapt, change and move in the same direction as our customers. Neopost USA is their partner who will guide them through business communications changes and help them prosper in the complex world of digital, on-demand communication.”
Neopost USA’s network of direct and dealer sales channels spans the country and, thanks to its decentralized structure, each entity has considerable autonomy to serve customers locally. This means Neopost USA can deliver business communications management solutions that fit customer’s individual requirements.
Neopost USA’s New Logo
The company’s new logo is a clever amalgam of several corporate and artistic concepts. It evokes multiple and positive images and concepts: physical mail, email, a stylized infinity sign, a creator of links and connections as well as an experienced networker. This reflects our mission to create never-ending interactions by sending the right message, to the right person, via the right channel.
The new logo, based on the letter “N” for Neopost, was re-designed and reinvigorated for the era of multichannel communications. Green evokes growth because Neopost USA is an evolving and ever-changing entity, harmony because the brand is renowned for its human values and safety because Neopost USA’s customers have confidence in the brand, thanks to its many years of experience.
The logo’s creators consider it “a daring and innovative identity that sends a massive signal to both external and internal targets that Neopost is moving forward.”
Neopost USA’s New Slogan: Send. Receive. Connect.
The company’s new slogan succinctly conveys Neopost USA’s vision of a rapidly changing world. It communicates the company’s role as a link creator that guides and supports organizations in how they send and receive communications and goods, helping them better connect with their customers. This desire to help people share and interact expresses Neopost USA’s commitment to developing hardware, software and services to enable people to work better together.
About Neopost USA
Neopost USA provides mailing, communications and shipping solutions. For generations, we have worked with our customers to prepare, deliver and manage their customer communications in the most secure, efficient, and professional manner possible. As businesses increasingly move to digital communications, we continue to help our customers communicate – whether in traditional mail, digital communications, or packages. All of this is provided by a network of sales and service professionals providing sales, supplies and service to their customers.
Allison & Partners