December 30, 2014

Mailing 101: An Insider’s Guide to Postal Savings to Grow Your Business

Neopost white paper An Insider’s Guide to Postal Savings to Grow Your Business

Despite the prevalence of all things digital, business mail is here to stay. Businesses know this intuitively as they rely on the mail every day to send invoices, sales letters, payments, contracts, announcements and direct mail.

The issue facing business mailers isn’t whether mail is relevant, but how to select the right mail classes and rates for their mail pieces. There are so many choices available that understanding which are the most cost effective and convenient for your business isn’t always simple.

To help you make the right choices, Neopost USA has assembled a group of postal insiders who have worked within the mailing industry to share their insights into how businesses can take advantage of the wide array of options to deliver their mail in the most efficient and cost effective way.

This informational paper will help in better understanding how to select the right mail classes and rates for different mail pieces and take advantage of postal discounts.

The guide covers four main topics:

  • What are the different mail rates, classes, and extra services?
  • How to lower mailing costs.
  • Which postage choice will work best for your business?
  • Why direct mail is still alive and kicking.